Last year Kleenex helped fatten their wallets by selling our ever increasingly obese population tissues in boxes representing delicious desserts. Their Decadent Dessert line received a blog-flogging from Keeping the Pounds Off last December. You can read those posts at Etu Kimberly-Clark and Kimberly-Clark Wants Another. This summer the Entenmann’s Baking Company gets a blog flogging for marketing Entenmann’s Scented Candles: wicked candles in packaging resembling Entenmanns cakes and pastries. You an light these candles but they will not be burning any calories. They are not going to help you in keeping the pounds off.
Now, you many be a normal person (defined by me as someone who still has leftover, uneaten, Halloween candy in their home during any month that does not start with an “O.” You might be someone who can eat dessert today and not even think about having something sweet again for a week or more. Perhaps you can open a bag of chips, take one, two or three chips and forget the bag is in he cupboard until the chips are old and stale. I understand there are people like that in the world. I wish these candles were being marketed strictly to you. But they are not. They are marketed to people like me: someone who never met a chocolate she didn’t like; someone who has not eaten ‘just one’ of any snack or dessert in her life; someone who as never knew ice cream could get “old.”
Now Entenmann's, famous for their mass produced cakes, cookies, danish and doughnuts has introduced a line of candles with the scent of their baked goods and packaged to resemble the baked product as it would appear in your local store.
I am not going to scream again about the corporate food giants who have no responsibility to protect us from ourselves; who, instead, work hard to suck us in to buy more and more. I am not going to lament the addition of this new 'delicious' product to the stuffed fake food market. I am simply going to make a suggestion:
If you have a problem with inappropriate amounts of food,
If the scent of walking into a bakery makes your mouth water,
If the smell of butter, chocolate, and brown sugar make you dizzy with anticipation
Avoid these products. That is all. The rest is up to you.
How do you feel about non-edible products mimicking real food products? Do they help you in keeping the pounds off or do they ignite your appetite?